Approximately 42 percent of small businesses have a mobile app. Thirty percent also plan to create one soon.
Are you on the fence about developing an app for your small business? If so, keep reading. Listed below are some of the greatest benefits a custom app can provide.
Easy, Cost-Effective Promotion
A mobile app makes it easier than ever for small businesses to promote their products and services. After all, you’re meeting your target audience where they already are — with their noses buried in their smartphones!
Developing an app helps you to stand out from your competitors, especially when your app is integrated with the social media channels your audience uses most often. This, in turn, will increase people’s interest in what you have to offer.
When you create a well-designed, functional app for your business, you can also save money on other types of promotion. You won’t have to waste precious funds on antiquated advertising methods like print ads or billboards.
More Engagement Opportunities
Apps also present more opportunities for you to engage with your audience. Remember, the average person spends 5.4 hours per day on their smartphone. That means you have lots of chances to connect!
With an app, you can reach your audience faster and find new ways to engage with them. For example, you can share updates about new products or services that you’re going to be offering. You can also offer exclusive deals that are only available through the app.
An app allows you to provide a higher level of customer service, too. If customers can speak to an agent directly through the app on their smartphone, rather than having to place a call or wait for an email response, they’ll be happier with your business and more inclined to keep working with you.
Increased Customer Loyalty
When customer service improves, rates of customer retention improve, too. If you want to keep your existing customers around for as long as possible (and why wouldn’t you?), an app is a great option to consider.
Not only does an app help you to level up your customer service and engagement, but it also serves as a constant reminder to your audience. If they see your app every time they open their mobile device, they’re not going to be likely to forget about you and your awesome products or services, are they?
These days, consumers expect just about every business they shop with to have a mobile app. If you don’t have one, it may hurt your credibility, especially if your competitors do already have an app developed and readily available in the app store.
By investing in an app now, you can show your customers that you’re a tech-savvy, modern business. Not all customers will care about this, of course. However, if your target audience is on the younger side, it’s definitely worth it to get an app as soon as possible.
Easier Data Collection
Are you still wondering, “Should I have an app?” If so, remember that a mobile app can help you manage your day-to-day business operations more easily. This includes tasks related to data collection and analysis.
Mobile apps make it easy for you to gather information about your customers, their actions within the app, and their shopping habits. This, in turn, helps you to fine-tune your marketing and sales approach so you can boost your bottom line.
If you’re looking for a more customized solution for your data collection and management needs, an app is a good way to go. Unlike a more generic SaaS product, a custom app will provide you with the information that’s most relevant to your business.
Should My Business Have an App?
As you can see, a custom app has a lot to offer your small business, no matter what kind of industry you’re in.
If you’re ready to experience all of these benefits and more, it’s time to team up with us to build your amazing app!